Week 10 EOC:Art and Copy

Wieden and Kennedy is one of the top ad agencies in San Francisco California they have done ads for companies such as Coca-Cola, Converse, Levis, Old Spice, Target, and Chrysler. The new executive creative directors are Scott Vitrone and Ian Reichental. Many of these companies have had ad campaigns that have brought them back to the top due to this advertising agency. One advertising campaign that sky rocketed and brought a company that had a very specific target an entire new and young crowd was the Old Spice commercials. They show a young man jumping from one scene to another saying about how if your man smelt like him you could have a man just like him. The ad’s not only attracted the target audience which was women but also men who were interested in why their women were so fascinated in buying them Old Spice. Something that was once depicted only for old men is now for all young generations as well.

EOC: Week 9 Frank O'Hara and Mad Men

The first paragraph of the poem can reflect the women of mad men they are lost in a world oh men where they feel unappreciated and unsure of themselves. Such as the way Don Drapers wife feels she just wants him to talk to her and come back to her she even shakes at the thought of him not loving her anymore. If he did she would be able to walk the streets with her head held high.

Paragraph two seems like it is talking about the love for somethinr that doesn’t or cant love you back but you continue to and it hurts you this could reflect Don Drapers wife again or even Don Draper himself with his passion for advertising but it upsets his life and health.

Chapter 3 explains that you must not fear your passion and just jump into full force

Paragraph 4 first talks about waiting for what you love to do become beautiful to you again then look for the good and it will become better then what you originally thought. During the worst times you must believe in your self and you will find your passion again.

In Mad Men you see the frustration and the stress everyday in what they do and how it affects the people around them something they were so passionate about they must learn to find what first brought them there in order to regain that passion.

Week 8 EOC: Font Slogans

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Eoc: Week 7 Approaches

One of my favorite string of commercials due to the spokesperson is the progressive commercials. Progressive went through a massive makeover in the late 90’s, which can be reflected in their consistent marketing campaigns, which sport memorable characters such as the overenthusiastic employee, “Flo”, who paints the company in a friendly and liberal light. . Flo’s role is that of a cashier selling Progressive car insurance in a bright, white insurance retail store. Capturing the attention of viewers everywhere. Flo has become the face of their company every time you see her you can not help but think of progressive insurance. Due to their spokesperson they have become more known just from her personality and face. Flo is always very excited to tell people about the company and everything it has to offer in a bubbly fun way. Each commercial she talks about the company to many different types of people telling them about everything the company has to offer in ways that will fit them. In all commercials she can tell by looking or talking to the person to figure out what kind of insurance they need. They even have commercial with her helping people from other insurance companies find the best insurance for them. I think she has given the company a whole new image and had made it better and more memorable then they could of ever imagined. No one really understands why Flo is such a lovable character but she has done everything a spokesperson is supposed by attracting attention to her she attracts it to the company.

EOC:Week 6 The Pitch

The product I have decided to do my final project on is Monster Energy drink. Monster energy drink is a sponsor to many of the top stars in sporting events such as motocross, drag racing, skateboarding, BMX, snowboarding and surfing. You can find their product in every grocery store and gas station being sold to the everyday person to energize their inner beast. The idea I have for an ad campaign is to show an average Joe experiencing the life of a supercross star just from drinking a Monster energy drink. The idea I have for a commercial is to show a hand opening a Monster Energy drink and then you are taken inside the world of a Monster supercross event lots of people, loud music, fans screaming, and Monster girls. You see a guy do a flip off a high jump then he lands takes off his helmet and it switches to Monster girls spraying the guy with water while he is ripping his shirt off. Then you are brought out of the Monster can into an office with the same guy that was being sprayed with water by the Monster girls. As the shot is being brought out of the can he is removing the Monster can away from his lips smiling. Then switching to the slogan, “Re-leash your inner monster.”  Just an average guy in an office being woken up and brought into a whole new world that many men can only dream about just from drinking a Monster energy drink.

EOC: Week 5 Superbowl Commercial

My favorite Superbowl commercial is the Budweiser commercial about a Clydesdale being trained to pull the Budweiser cart. At the beginning of the commercial the a guy is telling the horse that he is not fit  to pull the Budweiser trailer with the rest so the Dalmatian is told the help train him so a year later he will be ready for the challenge. During the commercial you see the Dalmatian and the Clydesdale training through all different weather types and doing things such as pulling a train. The commercial is an all American beer showing the all American way of working hard to get to succeed at what you are trying to do. The horse was upset that he could not be part of the pulling crew so the dalmation was  willing to come and help him to be part of it. In the end it shows success of all the horses hard work. The first time I saw the commercial I remember my first reaction as a women was that it was cute a dog helping a horse to do what he wants to do. You would think during something such as the superbowl which I manly sport would have something more suit to fit them. Though this commercial did it showed accomplishment. Every man who watched this commercial saw one thing the biggest and strongest horse training to one day be able to pull their favorite beer. To men that is a great accomplishment to achieve.

EOC:Week 4 Jerry Della Femina

Jerry Della Femina came into the advertising business in 1961 as a junior copywriter. Who soon became the hottest guy with the hottest business in town, running his own start-up agency and loving it,“I honestly believe that advertising is the most fun you can have with your clothes on.”Jerry understood advertising and what it took to sell a product even if it was a bad product, “there is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.” As well as not just selling a product to people but an experience, “kodak sells film, but they don't advertise film. They advertise memories.” Jerry is not just known for his advertising days but also his memoir, which is the key text for Mad Men, explains the real advertising world many did not know about.  He was willing to bring out the secret side of advertising that many did not know about except for the people who were involved. It was a man’s world with women who were part of the entertainment act. 

Week 4: Interview with kevin Roberts

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi. Kevin Roberts has authored several books including his bestselling book, Lovemarks: The Future Beyond Brands. In the beginning of the interview the first question asked is what a lovemark is. Which he describes as brands that becomes irresistible. To first make a brand irresistible you have to make emotional connections. After he is asked how you create a lovemark within a company and what his five ideas are. This one man wrote a book that was published in 18 different languages to help people understand the future of having a successful brand. One of his roles as CEO is to inspire his people and his clients. If you look at Saatchi & Saatchi’s principal clients: such as Toyota, General Mills, and JC Penny. All of these companies are successful even threw slumps have turned things around it seems like Kevin Roberts is on the right track and understand the future of brands.

EOC:Week 3 Thank you for Smoking

         1. Determine the scenario: What happens in this frame?

In this advertisement is a picture of a doctor or a model that looks like a doctor saying that out of all the cigarette brands there are he smokes Camel cigarettes.

            2. What is the setting? What are the conditions?

The setting of this is a doctor sitting with a cigarette in his hand in a very professional mater he is there in his white coat like he is working this is not supposed to look like he is smoking on his day off.

            3. Who are the people or groups?

                   4. What is their point of view around this specific experience?

The point of you is basically to say that Camel cigarettes are more healthy then any other cigarette by putting a doctor a man who is there to cure the sick and tell people what is healthy for their lives sitting their smoking a cigarette is going to show people that Camels are healthier for you then any other cigarette.

            5. What are their goals?

The goals of this advertisement is to make people believe that Camel cigarretes are the healthier choice compared to any other cigarette out there so why not smoke a camel cigarette when that’s what doctors smoke.

            6. What are their assumptions? What are their perceptions?

The assumptions that you would assume from this ad is plan and simple that you would look at it and automatically think that Camel cigarettes are the healthy cigarette choice out of any other brand of cigarette. The perception of this ad is to give you awareness of which cigarette due to which one is perceived as better

            7. Are there conflicts? Is there cooperation?

There are conflicts of interest showing someone who should be telling you the harms of cigarettes is promoting a cigarette though at the time this add was made people did not know about the dangers of cigarettes so they see this and think that there is a healthy cigarette or a healthier one.

                   8. What are the outcomes?

The outcome of this ad it is simple to get people to buy camel cigarettes.

EOC Week 2 Questionable advertising

Many women are always looking on ways to improve their looks so if there is an ad for a mascara that says it will make your lashes appear fuller and longer then of course they are going to be willing to try it but having the product actually do that is what rises questions most people believe that fake lashes are used in mascara ads which gives women false hope.

One ad that started many questions and also a gave one company to sue the other was the verizon wireless ad showing 3g network across the globe for both companies showing that at&t had poor service and none in very many places made many people reconsider at&t and what kind of service quality they had.

FInally another ad that intrigues the consumer to go get something due to its impressive look and how delicious it looks is fast food ads. They make a burger or taco look very appealing so you get hungry and decide that is what you want but when you go and order it is not at all what the advertisement made it look like.

My voice

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. – Coco Chanel

From such an inspiring quote by a remarkable woman is what set me on my journey through the fashion industry.  I am beginning this journey as a fashion student with an expected bachelors of science in fashion retail management. Outside of school to keep more updated about what everyday people want out of fashion I work at Nordstrom BP as a sales associate. I have always had a passion for fashion as one would say. Working in the retail side of fashion I get to see the final stage of fashion set in motion. I have learned the value of customer service and that staying updated on everything that is going on in the fashion industry is the best way to be successful. To know that my knowledge of product and customer service is the reason many women leave with a smile on their face and feeling more confident is everything that fashion is supposed to be.  Fashion is a way to express one selves individuality and personality so without speaking who you are on the inside can shine through on the outside. To achieve the goals I have set for myself I plan on experiencing all aspects of the fashion industry by doing everything from design to event planning as well as buying. My options are limitless and I plan on not just being part of one process of the fashion industry but all parts. I look forward to seeing everything that fashion has to offer. 

Volkswagen Lemon

The Volkswagen Lemon ad from the 50s and 60s this ad was very weird from the first glance the first things you notice is the Volkswagen beetle and the work lemon period which as everyone knew back then was a word used to say a bad car.  So from the first glance of this ad you would think that Volkswagen was crazy saying that their cars are bad. Though if you continue on reading the article it begins to talk about why this car is a lemon because the chrome on the glove compartment is blemished and needs to be replaced and that you probably would not notice this just from the picture. Then the ad goes into more detail about how Volkswagen has more then 3,000 men working to just inspect Volkswagen at every stage of production. They test everything from the windshield to the shock absorbers. At the end of this ad Volkswagen says they require less maintenance than any other cars and last longer. The final sentence in this ad is, we pluck lemons; you get the plums. Which mean they get rid of the bad and cars and only sell you the best. After reading this ad I can see why it was sucha popular ad when it first came out and how it changed the way advertising was done. Most advertisers try to catch the consumer eye very quickly by putting something there that if you took a glance at you would like the product in an instant. What Volkswagen did was catch peoples interest if you looked at this ad who would not want to read and understand why a company would put down their top selling product at the time the ad was put out. It was a very smart idea on Volkswagens part by putting themselves down they basically told people why their  cars are better than anyone else’s and how in the long run to buy this car you will save money.