Volkswagen Lemon

The Volkswagen Lemon ad from the 50s and 60s this ad was very weird from the first glance the first things you notice is the Volkswagen beetle and the work lemon period which as everyone knew back then was a word used to say a bad car.  So from the first glance of this ad you would think that Volkswagen was crazy saying that their cars are bad. Though if you continue on reading the article it begins to talk about why this car is a lemon because the chrome on the glove compartment is blemished and needs to be replaced and that you probably would not notice this just from the picture. Then the ad goes into more detail about how Volkswagen has more then 3,000 men working to just inspect Volkswagen at every stage of production. They test everything from the windshield to the shock absorbers. At the end of this ad Volkswagen says they require less maintenance than any other cars and last longer. The final sentence in this ad is, we pluck lemons; you get the plums. Which mean they get rid of the bad and cars and only sell you the best. After reading this ad I can see why it was sucha popular ad when it first came out and how it changed the way advertising was done. Most advertisers try to catch the consumer eye very quickly by putting something there that if you took a glance at you would like the product in an instant. What Volkswagen did was catch peoples interest if you looked at this ad who would not want to read and understand why a company would put down their top selling product at the time the ad was put out. It was a very smart idea on Volkswagens part by putting themselves down they basically told people why their  cars are better than anyone else’s and how in the long run to buy this car you will save money.