Eoc: Week 7 Approaches

One of my favorite string of commercials due to the spokesperson is the progressive commercials. Progressive went through a massive makeover in the late 90’s, which can be reflected in their consistent marketing campaigns, which sport memorable characters such as the overenthusiastic employee, “Flo”, who paints the company in a friendly and liberal light. . Flo’s role is that of a cashier selling Progressive car insurance in a bright, white insurance retail store. Capturing the attention of viewers everywhere. Flo has become the face of their company every time you see her you can not help but think of progressive insurance. Due to their spokesperson they have become more known just from her personality and face. Flo is always very excited to tell people about the company and everything it has to offer in a bubbly fun way. Each commercial she talks about the company to many different types of people telling them about everything the company has to offer in ways that will fit them. In all commercials she can tell by looking or talking to the person to figure out what kind of insurance they need. They even have commercial with her helping people from other insurance companies find the best insurance for them. I think she has given the company a whole new image and had made it better and more memorable then they could of ever imagined. No one really understands why Flo is such a lovable character but she has done everything a spokesperson is supposed by attracting attention to her she attracts it to the company.