1. Determine the scenario: What happens in this frame?
In this advertisement is a picture of a doctor or a model that looks like a doctor saying that out of all the cigarette brands there are he smokes Camel cigarettes.
2. What is the setting? What are the conditions?
The setting of this is a doctor sitting with a cigarette in his hand in a very professional mater he is there in his white coat like he is working this is not supposed to look like he is smoking on his day off.
3. Who are the people or groups?
4. What is their point of view around this specific experience?
The point of you is basically to say that Camel cigarettes are more healthy then any other cigarette by putting a doctor a man who is there to cure the sick and tell people what is healthy for their lives sitting their smoking a cigarette is going to show people that Camels are healthier for you then any other cigarette.
5. What are their goals?
The goals of this advertisement is to make people believe that Camel cigarretes are the healthier choice compared to any other cigarette out there so why not smoke a camel cigarette when that’s what doctors smoke.
6. What are their assumptions? What are their perceptions?
The assumptions that you would assume from this ad is plan and simple that you would look at it and automatically think that Camel cigarettes are the healthy cigarette choice out of any other brand of cigarette. The perception of this ad is to give you awareness of which cigarette due to which one is perceived as better
7. Are there conflicts? Is there cooperation?
There are conflicts of interest showing someone who should be telling you the harms of cigarettes is promoting a cigarette though at the time this add was made people did not know about the dangers of cigarettes so they see this and think that there is a healthy cigarette or a healthier one.
8. What are the outcomes?
The outcome of this ad it is simple to get people to buy camel cigarettes.
No comments:
Post a Comment