Jerry Della Femina came into the advertising business in 1961 as a junior copywriter. Who soon became the hottest guy with the hottest business in town, running his own start-up agency and loving it,“I honestly believe that advertising is the most fun you can have with your clothes on.”Jerry understood advertising and what it took to sell a product even if it was a bad product, “there is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.” As well as not just selling a product to people but an experience, “kodak sells film, but they don't advertise film. They advertise memories.” Jerry is not just known for his advertising days but also his memoir, which is the key text for Mad Men, explains the real advertising world many did not know about. He was willing to bring out the secret side of advertising that many did not know about except for the people who were involved. It was a man’s world with women who were part of the entertainment act.
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