Kevin Roberts is CEO Worldwide of Saatchi & Saatchi. Kevin Roberts has authored several books including his bestselling book, Lovemarks: The Future Beyond Brands. In the beginning of the interview the first question asked is what a lovemark is. Which he describes as brands that becomes irresistible. To first make a brand irresistible you have to make emotional connections. After he is asked how you create a lovemark within a company and what his five ideas are. This one man wrote a book that was published in 18 different languages to help people understand the future of having a successful brand. One of his roles as CEO is to inspire his people and his clients. If you look at Saatchi & Saatchi’s principal clients: such as Toyota, General Mills, and JC Penny. All of these companies are successful even threw slumps have turned things around it seems like Kevin Roberts is on the right track and understand the future of brands.
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