The product I have decided to do my final project on is Monster Energy drink. Monster energy drink is a sponsor to many of the top stars in sporting events such as motocross, drag racing, skateboarding, BMX, snowboarding and surfing. You can find their product in every grocery store and gas station being sold to the everyday person to energize their inner beast. The idea I have for an ad campaign is to show an average Joe experiencing the life of a supercross star just from drinking a Monster energy drink. The idea I have for a commercial is to show a hand opening a Monster Energy drink and then you are taken inside the world of a Monster supercross event lots of people, loud music, fans screaming, and Monster girls. You see a guy do a flip off a high jump then he lands takes off his helmet and it switches to Monster girls spraying the guy with water while he is ripping his shirt off. Then you are brought out of the Monster can into an office with the same guy that was being sprayed with water by the Monster girls. As the shot is being brought out of the can he is removing the Monster can away from his lips smiling. Then switching to the slogan, “Re-leash your inner monster.” Just an average guy in an office being woken up and brought into a whole new world that many men can only dream about just from drinking a Monster energy drink. 
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