Promotion

The idea of the promotion process is to promote to the average man. There will be print advertising as well as commercials. “Consumer advertising and promotion are directed toward the general public” Ch.1 Pg.5 Landa R. Advertising by Design For both advertising people that will be needed is an average office working man as well as motocross racers even some famous supercross racers to get the whole affect of a monster energy competition race and of course their needs to be the Monster girls. By observing many Monster customers they like to think of the life as if they were being sponsored by Monster themselves or at least imagine it. “People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies.” Ch.3 pg.1 Landa R. Advertising by Design The promotion will take place during the summer when most motocross events are taking place to give an everyday man sitting in the office the idea that he can get a break and have a good time during the summer just by drinking a Monster energy drink. “Seeing a situation, brand, organization, product, service, or behavior from a different perspective (reversal) can help stimulate ideas.” Ch.3 pg 4 Landa R. Advertising by Design As well as giving men a moment to remember their most exciting times in life by using the campaign slogan “Re-leash your inner monster.” The main verbal message is called the line or headline. Most people refer to this line of copy as the headline, because in the early days of advertising it usually occupied the top of the page. Today's art directors experiment freely with composition—a line can be positioned anywhere on the page or screen.” Ch.11 Pg.1 Landa R. Advertising Design