Week 10 EOC:Art and Copy

Wieden and Kennedy is one of the top ad agencies in San Francisco California they have done ads for companies such as Coca-Cola, Converse, Levis, Old Spice, Target, and Chrysler. The new executive creative directors are Scott Vitrone and Ian Reichental. Many of these companies have had ad campaigns that have brought them back to the top due to this advertising agency. One advertising campaign that sky rocketed and brought a company that had a very specific target an entire new and young crowd was the Old Spice commercials. They show a young man jumping from one scene to another saying about how if your man smelt like him you could have a man just like him. The ad’s not only attracted the target audience which was women but also men who were interested in why their women were so fascinated in buying them Old Spice. Something that was once depicted only for old men is now for all young generations as well.