Week 11: BOC FInal Evaluation

---à This class has been an enjoyable experience. I have enjoyed learning everything that has been taught as well as enjoyed the projects along the way. The class has been very informational on something I really didn’t have knowledge or experience with prior to the class but with everything we have done in the class I have a better view of what advertising is and how it is part of everyday life. Working on the EOC’s and final were easy to work on due to actually wanting to do them. I feel I have done pretty well in this class considering I have been here every week. I always keep up with my EOc’s and make sure they are turned in on time though I did forget to update my twitter a few days. Though when it came to the final project I worked hard and was very happy with my idea and how much I accomplished with that. I enjoyed the final project and considered it was a good way to end the class. The overall class experience has been very enjoyed and informational on advertising now I understand advertising more than I ever expected to. Due to the effort I have put in the class and how I feel I have improved on the subject I feel I deserve an “A” in the class. 

FInal Project

Week 10 EOC:Art and Copy

Wieden and Kennedy is one of the top ad agencies in San Francisco California they have done ads for companies such as Coca-Cola, Converse, Levis, Old Spice, Target, and Chrysler. The new executive creative directors are Scott Vitrone and Ian Reichental. Many of these companies have had ad campaigns that have brought them back to the top due to this advertising agency. One advertising campaign that sky rocketed and brought a company that had a very specific target an entire new and young crowd was the Old Spice commercials. They show a young man jumping from one scene to another saying about how if your man smelt like him you could have a man just like him. The ad’s not only attracted the target audience which was women but also men who were interested in why their women were so fascinated in buying them Old Spice. Something that was once depicted only for old men is now for all young generations as well.

EOC: Week 9 Frank O'Hara and Mad Men

The first paragraph of the poem can reflect the women of mad men they are lost in a world oh men where they feel unappreciated and unsure of themselves. Such as the way Don Drapers wife feels she just wants him to talk to her and come back to her she even shakes at the thought of him not loving her anymore. If he did she would be able to walk the streets with her head held high.

Paragraph two seems like it is talking about the love for somethinr that doesn’t or cant love you back but you continue to and it hurts you this could reflect Don Drapers wife again or even Don Draper himself with his passion for advertising but it upsets his life and health.

Chapter 3 explains that you must not fear your passion and just jump into full force

Paragraph 4 first talks about waiting for what you love to do become beautiful to you again then look for the good and it will become better then what you originally thought. During the worst times you must believe in your self and you will find your passion again.

In Mad Men you see the frustration and the stress everyday in what they do and how it affects the people around them something they were so passionate about they must learn to find what first brought them there in order to regain that passion.

Week 8 EOC: Font Slogans

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Re-leash your inner Monster

Analysis of Project in the Real World

The idea of this advertising campaign is to attract real people and get more people interested in Monster as well as the many action sports that Monster stands for.Branding is the creation of a comprehensive, strategic, and unique program for a brand or group, with an eye toward building a relationship with people based on how they experience—interact and use—the brand or group.” Ch.4 pg.2 Landa R. Advertising by Design People always like to think of their lives as more then what they are due to wanting more then what they have. It’s a way to build relationships loyal customer relationships for a new customer base. “A brand or group with character that differentiates it and builds a relationship with the audience.” Ch.4 pg.2 Landa R. Advertising by Design. “Re-leash your inner monster,” will be a new platform for people to live by not just the average Joe and the action sports stars as well it can give people the inspiration to bring back their exciting side or even the push for a supercross star to go back to when they were winning so they can win again. “We can think of a brand construct as a developed personality—a strategic concept incorporating a positioning platform based on the product or group with insights into the brand and the prospective audience. It is both an armature and a point of departure for differentiating and connecting with the audience.” Landa R. Advertising by Design Ch. 4 Pg. 3

Creative Content

The creative process to get across the message that Monster is trying to show is going to be presented in print advertising as well as commercial advertising. “Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking.” Landa R. Advertising by Design Ch. 2 Pg. 6

 Both are going to be similar in their main idea but presented in different formats. “The design serve to catch the viewer's attention with its atypical appearance, but its form and content are completely interdependent.” Landa R. Advertising by Design  Ch.2 pg.3The print advertising will consist of a man sitting in an office drinking a monster energy drink with a thought bubble of him picturing a Monster race event with Monster girls with the slogan Re-leash your inner Monster. The idea I have for an ad campaign is to show an average Joe experiencing the life of a supercross star just from drinking a Monster energy drink. The idea I have for a commercial is to show a hand opening a Monster Energy drink and then you are taken inside the world of a Monster supercross event lots of people, loud music, fans screaming, and Monster girls. “The creative process needs to attract consumer attention and give reasons why they would want your product.” Landa R. Advertising by Design You see a guy do a flip off a high jump then he lands takes off his helmet and it switches to Monster girls spraying the guy with water while he is ripping his shirt off. Then you are brought out of the Monster can into an office with the same guy that was being sprayed with water by the Monster girls. As the shot is being brought out of the can he is removing the Monster can away from his lips smiling. Then switching to the slogan, “Re-leash your inner monster.”  Just an average guy in an office being woken up and brought into a whole new world that many men can only dream about just from drinking a Monster energy drink. “Rather than approaching individual marketing and advertising applications as isolated design solutions, branding encapsulates a strategic imperative, to make every application contribute to the entire effort—to the brand story—and therefore to a person's experience with the brand.” Landa R. Advertising by Design Ch. 4 Pg.2