Creative Content

The creative process to get across the message that Monster is trying to show is going to be presented in print advertising as well as commercial advertising. “Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking.” Landa R. Advertising by Design Ch. 2 Pg. 6

 Both are going to be similar in their main idea but presented in different formats. “The design serve to catch the viewer's attention with its atypical appearance, but its form and content are completely interdependent.” Landa R. Advertising by Design  Ch.2 pg.3The print advertising will consist of a man sitting in an office drinking a monster energy drink with a thought bubble of him picturing a Monster race event with Monster girls with the slogan Re-leash your inner Monster. The idea I have for an ad campaign is to show an average Joe experiencing the life of a supercross star just from drinking a Monster energy drink. The idea I have for a commercial is to show a hand opening a Monster Energy drink and then you are taken inside the world of a Monster supercross event lots of people, loud music, fans screaming, and Monster girls. “The creative process needs to attract consumer attention and give reasons why they would want your product.” Landa R. Advertising by Design You see a guy do a flip off a high jump then he lands takes off his helmet and it switches to Monster girls spraying the guy with water while he is ripping his shirt off. Then you are brought out of the Monster can into an office with the same guy that was being sprayed with water by the Monster girls. As the shot is being brought out of the can he is removing the Monster can away from his lips smiling. Then switching to the slogan, “Re-leash your inner monster.”  Just an average guy in an office being woken up and brought into a whole new world that many men can only dream about just from drinking a Monster energy drink. “Rather than approaching individual marketing and advertising applications as isolated design solutions, branding encapsulates a strategic imperative, to make every application contribute to the entire effort—to the brand story—and therefore to a person's experience with the brand.” Landa R. Advertising by Design Ch. 4 Pg.2